Coca-Cola Surf School offered free surf lessons to teens across the country. Urban took the core objective – to build brand love – and delivered a simple strategic proposition; you’ll never forget the day you got up on a surf board for the first time. And if Coke can help you do it that’s a step in the right direction towards building brand love.
Surf School took place at 17 beaches across the country, offering over 1,500 lessons to more than 20,000 kids. The campaign launched Coca-Cola’s facebook fan page – which is now approaching 50,000 fans – and housed over 60,000 photos of participants to tag and share the love.