Urban partnered with Channel 10, media agency Starcom and Fitness First to launch this season of The Biggest Loser with Australia’s BIGGEST Aerobics Class, hosted by trainers Shannan and Michelle.
Over three hundred people attended the event which was held at Sydney’s Entertainment Quarter and featured a healthy lunch bar, health checks and gym packs for all participants in addition to the headline event; a 45 minute group aerobics class.
“It was exciting to be part of something that was a first of its kind in Australia. Three hundred people doing aerobics steps in unison was certainly a sight to be seen!” says Ryan McDonough, Director at Urban. “Shannan and Michelle both love meeting fans of The Biggest Loser, so it was great to be able to produce an event that allowed them to connect with the public, listen to their stories and give participants a taste of what it’s like to be on the show.”