<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Urban Media &#124; Youth Communications Agency</title>
	<atom:link href="http://urbanmedia.net.au/feed/" rel="self" type="application/rss+xml" />
	<link>http://urbanmedia.net.au</link>
	<description>an integrated communications agency, focused on performing inspirational brand building activities</description>
	<lastBuildDate>Mon, 26 Jul 2010 02:49:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Give &amp; Getaway!</title>
		<link>http://urbanmedia.net.au/news/give-getaway/</link>
		<comments>http://urbanmedia.net.au/news/give-getaway/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 06:21:40 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1425</guid>
		<description><![CDATA[At Urban HQ in Sydney we get a little seasonally affected for the two and a half weeks a year that aren't totally awesome.  

Enter Stayz Give &#038; Getaway - our latest project where you get to score  incredible vacations for a fraction of the cost with 100% of your hard earned notes going to charity!  Kudos you!]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/news/give-getaway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urban launches the new Mazda2</title>
		<link>http://urbanmedia.net.au/news/urban-launches-the-new-mazda2/</link>
		<comments>http://urbanmedia.net.au/news/urban-launches-the-new-mazda2/#comments</comments>
		<pubDate>Mon, 24 May 2010 05:49:38 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1314</guid>
		<description><![CDATA[We’re so excited to be able to finally announce a project we’ve been working with Mazda on for the last few months. The Mazda2 Big Night Out promotion gives one lucky winner the chance to create their very own massive, decked out, dream party. 

Simply log on to www.mazda2.com.au/bignight and pitch your party idea including music artist (we’ve signed some awesome bands including Gyroscope, Washington and Xavier Rudd!), venue, chaperone, personal style and theme.]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/news/urban-launches-the-new-mazda2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Havaianas Thong Challenge 2010</title>
		<link>http://urbanmedia.net.au/work/havaianas-thong-challenge-2010/</link>
		<comments>http://urbanmedia.net.au/work/havaianas-thong-challenge-2010/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 05:21:51 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1278</guid>
		<description><![CDATA[Havaianas Thong Challenge is a world record attempt held annually on Australia Day at top beaches across the country. It brings together like minded Aussie action- instigators on the most patriotic day of the year to celebrate the ultimate summer icon – the thong. The 2010 challenge was bigger and better than ever and featured [...]]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/work/havaianas-thong-challenge-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nestea Pear &amp; Honey Misting Tent</title>
		<link>http://urbanmedia.net.au/work/nestea-pear-honey-misting-tent/</link>
		<comments>http://urbanmedia.net.au/work/nestea-pear-honey-misting-tent/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 04:51:19 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1273</guid>
		<description><![CDATA[Sydney-siders were offered a cool break from high summer temperatures as part of the launch for the new NESTEA Pear &#38; Honey flavour. Urban transformed Wynyard Place in the CBD into a massive chill zone, anchored by a huge, yellow hexagonal tent (honeycomb, get it!?) with custom-installed misters that spread a fine, cooling mist througout [...]]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/work/nestea-pear-honey-misting-tent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Baileys Coffee Shop</title>
		<link>http://urbanmedia.net.au/work/baileys-coffee-shop-3/</link>
		<comments>http://urbanmedia.net.au/work/baileys-coffee-shop-3/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 03:41:51 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1232</guid>
		<description><![CDATA[To launch the new Baileys with a hint of Coffee, Urban toured a pop-up Coffee Shop to events and major shopping centres across the country.  Throughout December 2009 we offered patrons at Westfield Bondi Junction a much needed break during their last minute Christmas shopping sprees.  Meanwhile at Taste of Sydney in March 2010 we [...]]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/work/baileys-coffee-shop-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Biggest Loser Presents Australia&#8217;s Biggest Aerobics Class</title>
		<link>http://urbanmedia.net.au/work/the-biggest-loser-presents-australias-biggest-aerobics-class/</link>
		<comments>http://urbanmedia.net.au/work/the-biggest-loser-presents-australias-biggest-aerobics-class/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 02:56:50 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1222</guid>
		<description><![CDATA[Urban partnered with Channel 10, Starcom and Fitness First to launch this season of The Biggest Loser with Australia’s BIGGEST Aerobics Class, hosted by trainers Shannan and Michelle. Over three hundred people attended the event which was held at Sydney’s Entertainment Quarter and featured a healthy lunch bar, health checks and gym packs for all [...]]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/work/the-biggest-loser-presents-australias-biggest-aerobics-class/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Havaianas Botequim</title>
		<link>http://urbanmedia.net.au/news/havaianas-botequim/</link>
		<comments>http://urbanmedia.net.au/news/havaianas-botequim/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 01:13:40 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1208</guid>
		<description><![CDATA[A bote-what, you ask?  A botequim (pronounced boo-chi-king) is a traditional little bar found on almost every street corner in Brazil, offering locals a quick coffee, cold beer and cheap snacks.  Havaianas delighted visitors to Perth's Sculpture by the Sea with an authentic reproduction of a botequim, nestled amongst the incredible artworks on Cottesloe Beach.

The Botequim Havaianas provided a meeting spot and hangout for visitors to the festival to sit, reflect on the surrounds and sip on a fresh drinking coconut.  During the night the Botequim was transformed into a VIP Sunset Bar, where festival partners and media were entertained.]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/news/havaianas-botequim/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urban Announces Partnership with Nova</title>
		<link>http://urbanmedia.net.au/news/urban-announces-partnership-with-nova/</link>
		<comments>http://urbanmedia.net.au/news/urban-announces-partnership-with-nova/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 06:01:06 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1289</guid>
		<description><![CDATA[We're incredibly excited to announce that Urban has been selected as the exclusive experiential partner for DMG Radio, parent company for Nova and Classic Rock (formerly Vega).  Urban will provide creative and activation support to the DMG team for all experiential activity conducted by their radio stations.  

The first phase of the partnership saw us welcome the notorious Casanovas into the Urban family.  The re-energized team have already been spotted busting a move with the cast of So You Think You Can Dance and partying it up at the last of the summer music festivals.]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/news/urban-announces-partnership-with-nova/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urban Wins AdNews Experiential Agency of the Year</title>
		<link>http://urbanmedia.net.au/news/urban-shortlisted-for-adnews-experiential-agency-of-the-year/</link>
		<comments>http://urbanmedia.net.au/news/urban-shortlisted-for-adnews-experiential-agency-of-the-year/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 06:05:12 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1172</guid>
		<description><![CDATA[We're incredibly proud to announce that Urban has been awarded AdNews Experiential Agency of the Year.  Urban picked up the first award of the night at the official ceremony held at Sydney's Star City Casino on Thursday evening in front of an audience of 650 industry professionals.

A huge thanks to our clients, staff and supporters for what was certainly our best year to date.  We're stoked to have been given the nod by our peers and can't wait to see what 2010 will bring.]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/news/urban-shortlisted-for-adnews-experiential-agency-of-the-year/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>300 Strong at Australia&#8217;s BIGGEST Aerobics Class</title>
		<link>http://urbanmedia.net.au/news/300-strong-australias-biggest-aerobics-class/</link>
		<comments>http://urbanmedia.net.au/news/300-strong-australias-biggest-aerobics-class/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 05:46:37 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1187</guid>
		<description><![CDATA[Urban partnered with Channel 10, media agency Starcom and Fitness First to launch this season of The Biggest Loser with Australia’s BIGGEST Aerobics Class, hosted by trainers Shannan and Michelle.

Over three hundred people attended the event which was held at Sydney’s Entertainment Quarter and featured a healthy lunch bar, health checks and gym packs for all participants in addition to the headline event; a 45 minute group aerobics class.]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/news/300-strong-australias-biggest-aerobics-class/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
