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	<title>Urban Media &#124; Youth Communications Agency</title>
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	<link>http://urbanmedia.net.au</link>
	<description>an integrated communications agency, focused on performing inspirational brand building activities</description>
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		<title>Urban Wins AdNews Experiential Agency of the Year</title>
		<link>http://urbanmedia.net.au/news/urban-shortlisted-for-adnews-experiential-agency-of-the-year/</link>
		<comments>http://urbanmedia.net.au/news/urban-shortlisted-for-adnews-experiential-agency-of-the-year/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 06:05:12 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1172</guid>
		<description><![CDATA[We're incredibly proud to announce that Urban has been awarded AdNews Experiential Agency of the Year.  Urban picked up the first award of the night at the official ceremony held at Sydney's Star City Casino on Thursday evening in front of an audience of 650 industry professionals.

A huge thanks to our clients, staff and supporters for what was certainly our best year to date.  We're stoked to have been given the nod by our peers and can't wait to see what 2010 will bring.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>300 Strong at Australia&#8217;s BIGGEST Aerobics Class</title>
		<link>http://urbanmedia.net.au/news/300-strong-australias-biggest-aerobics-class/</link>
		<comments>http://urbanmedia.net.au/news/300-strong-australias-biggest-aerobics-class/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 05:46:37 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1187</guid>
		<description><![CDATA[Urban partnered with Channel 10, media agency Starcom and Fitness First to launch this season of The Biggest Loser with Australia’s BIGGEST Aerobics Class, hosted by trainers Shannan and Michelle.

Over three hundred people attended the event which was held at Sydney’s Entertainment Quarter and featured a healthy lunch bar, health checks and gym packs for all participants in addition to the headline event; a 45 minute group aerobics class.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>And the winner is&#8230; Cottesloe!</title>
		<link>http://urbanmedia.net.au/news/and-the-winner-is-cottesloe/</link>
		<comments>http://urbanmedia.net.au/news/and-the-winner-is-cottesloe/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 01:03:12 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1149</guid>
		<description><![CDATA[Cottesloe took home the trophy for the highest number of participants in the annual Havaianas Australia Day Thong Challenge and set a new world record with a total of 1,301 participants.

Following closely behind was North Bondi at 1,262 and Torquay with 1,255.  Rounding out the states was Mooloolaba with 1,020 and Glenelg with 850.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Baileys Coffee Shop</title>
		<link>http://urbanmedia.net.au/news/baileys-coffee-shop/</link>
		<comments>http://urbanmedia.net.au/news/baileys-coffee-shop/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 15:01:28 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1071</guid>
		<description><![CDATA[To launch the new Baileys with a hint of Coffee we&#8217;ve installed  pop-up Coffee Shops in major shopping centres to give guests a much needed break during their last minute Christmas shopping sprees.
The Baileys Coffee Shop is currently at Westfield Bondi Junction until Sunday December 20th (right by the new Sony Store).  Drop by to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NESTEA Pear &amp; Honey Cools Down Sydney</title>
		<link>http://urbanmedia.net.au/news/nestea-pear-honey-cools-down-sydney/</link>
		<comments>http://urbanmedia.net.au/news/nestea-pear-honey-cools-down-sydney/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 04:29:06 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=1084</guid>
		<description><![CDATA[Sydney-siders were offered a cool break from last week's high temperatures as part of the launch for the new NESTEA Pear &#038; Honey flavour. 

Urban transformed Wynyard Place into a massive chill zone, anchored by a huge, yellow hexagonal tent (honeycomb, get it!?) with custom-installed misters that spread a fine, cooling mist througout the square.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone Hoody</title>
		<link>http://urbanmedia.net.au/xmas/gifts/iphone-hoody/</link>
		<comments>http://urbanmedia.net.au/xmas/gifts/iphone-hoody/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 11:22:33 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[XMAS GIFTS]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=893</guid>
		<description><![CDATA[Your iPhone will never have to do any cold-calling again! Eh hem. Moving on.  If you&#8217;re one of those types who like to dress up their animals in outfits then it&#8217;s only natural you&#8217;d want to put your phone in a hoody. The only way to tell us this baby has your name written all [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Royal Children&#8217;s Hospital Foundation Donation</title>
		<link>http://urbanmedia.net.au/xmas/gifts/royal-childrens-hospital-foundation-donation/</link>
		<comments>http://urbanmedia.net.au/xmas/gifts/royal-childrens-hospital-foundation-donation/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 11:22:33 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[XMAS GIFTS]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=321</guid>
		<description><![CDATA[Insert warm and fuzzy feeling here.  That&#8217;s right, this present has &#8220;look at all the good he/she does&#8221; written all over it.  Seriously though, the RCHF does great work and we&#8217;re happy to support them.
The Royal Children&#8217;s Hospital Foundation is the fundraising arm of Queensland&#8217;s Royal Children&#8217;s Hospital.  Every year, the Royal Children&#8217;s Hospital treats [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>DJ Hero for XBOX 360</title>
		<link>http://urbanmedia.net.au/xmas/gifts/dj-hero-for-ps2/</link>
		<comments>http://urbanmedia.net.au/xmas/gifts/dj-hero-for-ps2/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 11:20:46 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[XMAS GIFTS]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=270</guid>
		<description><![CDATA[Spinderella cut it up one time!  We&#8217;re pretty sure that this one is gonna bring out the naughty in you little munchkins.  So go for it!  Steal it away!  We dare you!  And then send us the extended mega-mix.
The details:  In DJ Hero, faces in the crowd are transformed into the life of the [...]]]></description>
		<wfw:commentRss>http://urbanmedia.net.au/xmas/gifts/dj-hero-for-ps2/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>$50 iTunes Card</title>
		<link>http://urbanmedia.net.au/xmas/gifts/50-itunes-card/</link>
		<comments>http://urbanmedia.net.au/xmas/gifts/50-itunes-card/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 11:08:08 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[XMAS GIFTS]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=888</guid>
		<description><![CDATA[Yes, gift cards are lame.  But they&#8217;re also totally re-giftable.  So whether you want this for yourself or are willing to take on the lame gift card karma and re-gift, we suggest that you get to it and write your name below.
]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>USB Desk Vac</title>
		<link>http://urbanmedia.net.au/xmas/gifts/usb-desk-vac/</link>
		<comments>http://urbanmedia.net.au/xmas/gifts/usb-desk-vac/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 11:02:14 +0000</pubDate>
		<dc:creator>drew@urbanmedia.net.au</dc:creator>
				<category><![CDATA[XMAS GIFTS]]></category>

		<guid isPermaLink="false">http://urbanmedia.net.au/?p=883</guid>
		<description><![CDATA[This ingenious little USB device miniaturises a retro 70&#8217;s style brown upright vacuum cleaner. Just plug it in to any USB port then watch and listen as the small motor powers up and sucks the dust away!  When you&#8217;re done with your novelty cleaning, simply wrap the cable around the holds on the handle, just [...]]]></description>
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		<slash:comments>2</slash:comments>
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